Open Day Playbook: Fill Your Classes in 48 Hours

The goal (be honest)

Not “visits.” Enrollments. Parents should leave saying: “It’s safe, my child progressed, I know the price and start date.”

1) 48–24 hours before

  • Homepage takeover: Hero banner “Open Day — Book Your Spot” + button to your short form.
  • WhatsApp sticky: Click-to-chat: “Open Day booking — child age, preferred time.”
  • RFQ → Trial: Hide prices? Fine. Add “Request a Trial/Quote” with 3 fields: Parent name, Child age, Phone.
  • QR everywhere: Generate one QR that points to the same form. Print 10 copies.

2) Floor plan that sells (simple)

  • Zone A (Basics): panel/incline/foam beam → quick wins & smiles.
  • Zone B (Progressions): octagon + bar/beam drills → “look what’s next.”
  • Zone C (Landings): landing/crash demo with coach spotting → safety on display.
  • Parents Corner: seats, water, program sheet, QR cards.
  • Selfie Wall: brand backdrop; photos = free marketing.

Color-code zones to reduce chaos (your brand colors). It looks pro and keeps kids flowing.

Young gymnast performs a backflip on a balance beam in an indoor gym.

3) The 10-minute demo script

  1. Welcome (1 min): coach handshake, names, quick safety note.
  2. Warm-up (2 min): shapes + balance on foam beam.
  3. Skill bite (4 min): incline rolls → octagon kick-over (age-appropriate).
  4. Soft landing moment (2 min): controlled jump to landing mat with spot.
  5. Close (1 min): “Great job! Next step is a trial class—scan the QR.”

4) Make sign-ups effortless

  • QR → short form (3 fields + preferred time).
  • Desk sign-up for those without phones.
  • “Today-only” perk: free t-shirt or 10% off first month if they schedule now.
Young girl gymnast confidently poses on a balance beam indoors.
Teenagers and young children practicing gymnastics in a gym under the supervision of a coach.

5) Safety = trust (show, don’t tell)

  • Coach cards: name, certification, first-aid.
  • Safety poster: “Mats reduce risk; supervision is mandatory.”
  • E-Licence badge: “Large equipment is serial-tracked with Warranty.” (visible credibility)

6) The 72-hour follow-up (copy you can reuse)

  • T+1 hour (SMS/WhatsApp):
    “Thanks for coming! Trial spots this week are limited—reply with child’s age to book.”
  • T+24 hours (email):
    Subject: Your child’s trial class — choose your time
    Body: 3 time slots + Google Maps + what to bring.
  • T+72 hours (reminder):
    “Last call for Open Day offer. Want me to hold a spot for you?”

7) Equipment that makes this work (starter set)

  • Panel mats (foldable), Incline (“cheese”) mat, Foam beam, One landing mat, 4–6 cones, 10 QR prints.
  • Optional wow: Air Track for a safe “first bounce” photo moment.

We’ll spec sizes, thickness, and densities to your age groups.

8) Measure what matters

  • Visitors → Trials booked → Trials attended → Enrollments → Referrals.
  • Photo count + tagged posts (parents).
  • Coach notes: which station created the biggest “I can do it!” moment?

What GYMLAB™ does for your Open Day

KSA/GCC logistics: phased deliveries to hit your date.

Layout call (30 min): map zones, flow, and staffing.

Build-Your-Own kit: mats & colors matched to your brand.

On-brand assets: printable QR cards, zone signage, selfie wall art.

E-Licence & Warranty: serial-tracked docs for eligible large items.

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